If You Take Care Of Your Customers...
Published: Fri, 02/19/16
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Hi ,
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Quote: There's a place in this world for any business that takes care of its customers after the sale. --- Harvey Mackay Are you too focused on new customer acquisition? What about your existing customer base? When was the last time you contacted a customer to ask how their business was doing and could you provide any additional assistance? Why? Do you know how much it costs to acquire a new customer vs. retaining an existing one? Here is one article (selected from many) to highlight my point. If you need
more proof, just google this phrase: new customer acquisition cost versus keeping existing customer? Take care of those who trusted you enough to do business with you and show them a little special attention next
week. You may be very surprised at what will happen. Sidebar: It use to drive me crazy when I sold cars in the mid-80's how disproportionate it seemed that existing customers, who are the bread and butter of any company, were never treated with the respect and care that prospects received. Ever happen to you, as an existing customer? Love, Marlene Oh yes, a link to the image: (or copy and paste the url into your browser) http://www.Motivateus.com/images/take-care-of-customers1.jpg |